Unemployed Americans can begin their job searchand find the job of their dreams if they think more like sales professionals.
"Who says you can only apply for a job when a company is looking?" said Ron Karr, author of the CEO bestselling book Lead, Sell, or Get Out of the Way. "You shouldn't wait for a job opening to apply for a position. You may find better luck in applying for a position before it opens."
"Think about it. The moment a job opportunity is posted, you and hundreds if not thousands of people are pouncing on this opportunity. With this kind of stiff competition, how do you separate yourself from the competition?" said Karr, who helps companies create high performance sales cultures.
The trick, according to Karr, is to use the same principle he urges sales professionals to use when selling their products and services. He tells salespeople the best time to sell something is when the customer says there is no need.
"Just because there is no need doesn't mean there is no opportunity. Successful salespeople don't concentrate on selling 'me too' type products. They find out what needs are not being met and then create a compelling reason for the customer to act," said Karr, who is a highly sought after speaker for CEO groups and other sales related meetings. He also facilitates strategic sales sessions on behalf of boards of directors and C-Level executives who want to increase market share and eliminate competition. Unlike other consultants and experts, Ron goes beyond theory. He leverages his 30+ years of experience and helps his clients execute the ideas and generate significant results.
