Click your bic

Very few campaign slogans end up being the ones that people remember years later. For me when I think about bic pens it's an automatic. "Click your bic". I remember how you were not cool if you did not have one of their multi-color pens that with just one click would give you a variation of colors to select from. Even though now most pens are clickless, it's a wonder how many people remember that saying...