Disney goes after Moms...

No, I'm not trying to create visions of Disney Characters chasing after Moms, but Disney evidently discovering that the key to a mom's heart and therfore a greater way to lure them into the Disney line of products/parks is to create a website geared to Moms...AP News shares more:

LOS ANGELES (AP) - The Walt Disney Co. is launching a new Web site aimed at moms who are increasingly turning to the Internet for answers to everything from problems with teething babies to financing college. The new site, Disney Family, is a departure for the media conglomerate, which has primarily launched Web efforts to promote its own brands and products, keeping strict control over content and presentation.

By contrast, the new site is a one-stop site for parents, especially mothers, providing everything from Internet search to user-generated articles on key topics such as education and food, and, eventually, a "ParentPedia," a compilation of information on 1,000 topics that can be expanded by users.

The site, to be announced Tuesday in Los Angeles, will go live later this week at and remain in beta, or testing, stages until the summer, said Paul Yanover, executive vice president of Disney Online, a unit of the Walt Disney Internet Group. http://www.family.com

So, now we see if it is a hit later this year or if it's just too darn Goofy...

:-)