Chasing the dream of beating Google...

That's the basic bottom line to many of the Media Mating Dance moves we have seen recently. I think that this quote really sums up the bottom line reality to all of this:

"This deal can't just be about chasing Google in search because that is a losing battle," said Forrester Research analyst Charlene Li. "It has to be about creating something more powerful, something they could do better than Google."

Rather than trying to "be the Google", they need to be "better than Google"...