Serious about email marketing? Get Viper...

The power of the internet and email only work for you when it comes to marketing if the people you are sending them to read your emails. While many people use email marketing, what sets a successful campaign apart from a failure comes down to 6 steps to successful Email Marketing Campaign.

Where do you learn these steps from? ViperMailer.com which was created by the minds behind Viper Logic have put on the internet a very simple to understand step by step system for you at www.EmailMarketingAuthority.com. For me personally, I think Step 2 which deals with the subject line of your email is a critical one. Not only do you not want to have your subject line end you up in a spam box but you want it to be such that the recipient will click on your email rather than to meet that big delete button in the sky.

Personally given I receive so many political campaign type emails, after reading the 6 steps in full, I think some of our presidential campaigns could make use of some email marketing tips themselves...