I'd tend to agree with the title linked CNN piece that some of the shareholders might not be happy with John Schnatter of Papa John's Pizza who suggested that you should only eat one or two slices of pizza, that was healthy, but eating five or six was not. Granted it's simple logic, anyone eating five or six pieces of pizza is eating more than they probably should, I personally can't imagine being able to eat that many pieces of a Papa John's pizza or any pizza for that matter.
I'm not sure they have the whole wheat crust over in England, but it seems that would have been something smarter to promote, or their garden veggie pizza, it's not only tasty but has lots of great veggies...
:-)
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