Wednesday, April 18, 2007

Comparing search engines to soda pop...

The headline of this article made me snicker, MSN: The Dr Pepper of Search:

Google and Yahoo! are like Coke and Pepsi of the online advertising business, but Microsoft remains a distant number 3.

Call us crazy, but it seems highly unlikely that the folks at Microsoft's Redmond, Wash., headquarters use this rallying cry when talking about the company's MSN unit.

According to search market share figures for March, released by Web research firm comScore on Tuesday, MSN had 10.9 percent of the U.S. search market. While that's up from 10.5 percent in February, MSN still trails Google and Yahoo by a wide margin. Google had market share of 48.3 percent, while Yahoo had 27.5 percent.


Personally I don't use any of the top three, while I am a Diet Pepsi fan, I personally prefer using Excite's search engine. I have found it to be much more precise than Google when it comes to searching for information.

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