Curiosity and creative linking

Most of us by nature are curious, smart advertisers make use of this. Even with the concern with where we click when it comes to computer security, most of us don't think about that when we see something as simple as the direction to go here. In this case it's a harmless insurance sales website, but as we've seen over and over again, people click or download things they get through e-mail thinking it is a valid offer or something from a friend. This means while curiosity is still a great marketing tool, people still need to use some common sense...