British Airways has announced that the US, Caribbean and Indian Ocean all feature heavily in its top ten destinations for 2011, but the pride of place goes to North African destination, Marrakech.
Willie Walsh, British Airways' CEO, said: "The response we've had to the launch of routes like the Maldives, Las Vegas and Marrakech has been incredible. We've seen destinations in the Caribbean and Indian Ocean becoming even more popular with leisure travellers looking for sun and relaxation. Those after 24-hour cities are heading towards New York, Las Vegas and Japan."
He added: "Tourism and leisure travel is a crucial focus for us, so growing our holidays business is a major part of our business plan. We've already made great progress thanks to the launch of our Dynamic Packaging capability on ba.com, which enables customers to book flights and hotels together and realise substantial savings. Revenue this year is up 55 per cent and there remains a huge opportunity for future growth."
BA's top ten destinations for 2011 also includes the airline's new routes, with services to Haneda (Tokyo) starting on February 19, Marrakech beginning on March 27, Puerto Rico on March 28, and flights to San Diego on June 1, 2011.
British Airways top ten destinations include Marrakech at the number one spot, followed by San Diego, New York, St Kitts & Nevis, Puerto Rico, Maldives, Japan, Las Vegas, Mauritius and St Lucia.
British Airways joint business with American Airlines and Iberia also gives customers a choice of 17 flights a day between London and New York.
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