The world's largest automaker blamed eroding profits on the battered global economy, low demand for cars and the weak dollar. It was the first projected loss since Toyota began reporting such figures in 1941. The company last projected an operated loss in an internal calculation for the year ending March 1938, a year after Toyota was founded.
"The tough times are hitting us far faster, wider and deeper than expected," Toyota President Katsuaki Watanabe said at a news conference at the company's office in Nagoya, Japan. "This is an unprecedented crisis requiring urgent action."
This is on the heels of an earlier announcement by Toyota that plans for a Prius factory in Mississippi had been placed on hold...
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