Brian Johnson, an analyst with Barclays Capital, said the auto companies’ challenges came down to four C’s: cash, cost reduction, cars and culture.
The cash and cost reduction will come through the federal aid and the revamping plans they submitted in return for the help. “But they quite obviously need to get a different management culture that’s capable of getting consumers to pay close to the same price of a Honda or a Toyota,” Mr. Johnson said. “That’s been the challenge for a decade.”
In fact, Detroit still depends heavily on pickups, and S.U.V.’s, as well as crossover vehicles, which are sport utilities built on car underpinnings.
Through November, light trucks made up 58 percent of G.M.’s sales; they account for 63.5 percent of Ford’s sales and 72.2 percent for Chrysler.
In fact, Toyota has sold more Camry models alone this year than Chrysler has sold of all its cars, according to Motorintelligence.com, a firm that follows industry statistics.
Though I also can't help wondering the wisdom of eliminating the very vehicles that people do buy from these automakers though...I don't disagree that they have to compete better in the smaller car market but the light trucks are the biggest sellers for all three...
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