One of the reasonings behind the use of promotional products is to accomplish "name branding" designed to implant the name of a company on your mind through the use of a variety of small gifts or office type supplies so that when you need that particular service or product? You think of the name. One of the industries that takes the largest advantage of this is drug companies, go into any doctor's office and take a look around, from tissues, to note pads to calendars to pens, all proclaim the name of a prescription drug, designed to make you the patient or your physican follow the name branding reaction.
We often talk about the high price of drugs, most consumers would be shocked to discover that in 2004 the US drug companies spent $57.5 billion on promotional activities and only $31.5 billion on research. Simple logic tells you who is really paying for the free tissues in that scenario...
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